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Future proof your team.

Leaders are asking their teams to become more curious to help with innovation and change.


But how do you train a team to do this? 

This is where we help.

Transform your team's thinking to thrive in today's business environment with workshops and experiences from The Late Majority.

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Leadership for the digital age, a team that adapts quickly to change, and a culture that innovates and learns.

With 4 tried and true offerings:

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LinkedIn For Leaders & Teams

LinkedIn has gone from a place for a digital resume to a social platform where decision makers engage in conversation. Business leaders have the opportunity to reduce customer acquisition costs and elevate their brand presence. Turn your team into brand ambassadors. 


‣ Arms your team with the mindset and behaviors to successfully start enhancing their personal and professional brand on LinkedIn;

1.5 hour online workshop | 1-40 Participants | $595


2 hour in-person bootcamp | 1+ Participants | $2,000*

"given us a spark that has changed the way we react to challenges"

"leading to growth"

"clearly understands business needs and can create a deep connection"

"In our ambition to transform to a modern omnichannel UK retailer, The Late Majority has given us a spark that has changed the way we react to challenges in the retail industry. Dan's enthusiasm and new digital perspectives has propelled an amazing culture shift. Feedback from the wider marketing teams, The Late Majority workshops not only gave us an "aha" moment when thinking about the connected world, the workshops were interactive, engaging and filled with team building efforts."

- Beth, N Brown Group

"The Late Majority did a fantastic job leading an offsite for the J&J Minneapolis Consumer Team about the transforming retail landscape late last year. Feedback was very positive. Ultimately, the training has helped our team be more informed and excited about digital, which is leading to growth." - Russ, Johnson & Johnson

"The way Dan facilitates his workshops gets everyone feeling involved, heard, and accountable. In an experience like this, you cannot rely on just having a leader who does a speech and shares their view on a Powerpoint presentation - you need a Dan Phan who clearly understands your business needs and can create a deep connection with the audience while leading an exceptional program and reaching thoughtful reflections." - Débora, Second Home

"just what we needed to turn our opportunities"

"Smart, engaging, inspiring and charismatic. The workshop for Caribou Coffee was just what we needed to turn our opportunities and gaps on their head and reframe the work we are doing to continually put the customer first. I've taken a lot of workshops across my career and none were as informative or engaging as the work by Dan and The Late Majority team." - Michelle, Caribou Coffee

"unlocking a different kind of creativity"

Our team, inspired by the session, just released a global digital engagement experience. People are loving it. Thanks for unlocking a different kind of creativity in our team. - Alison, Medtronic

Meet Dan Phan

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Hi, I'm Dan, the founder of The Late Majority and Workbreaker. I love creating amazing learning experiences that empower organizations to embrace change – and even feel excited about. Above all, my mission is to help create a world where people wake up each morning feeling inspired, engaged and safe in the work they do, a return home feeling fulfilled at the end of the day. This ethos serves as my compass when selecting the projects to say yes or no to.

I am so fortunate that my work has brought me all over the world working with organizations in United States, Canada, Colombia, Peru, Brazil, Mexico, Sweden, Germany, Italy, Belgium, France, Portugal, and the United Kingdom. Prior to my entrepreneurial ventures in 2015, I dedicated a decade of my life to Target HQ, where I honed in my expertise in merchandising, operations, and HR/Learning & Development. It is from this background that my passion for retail, cultural and trend research, and delivering extraordinary customer experiences continues to thrive.

Most people see my work in the field of business innovation and transformation, but I firmly believe true transformation can only be acheived when you have a team of curious, experimental, trusting, and engaged people. I want you to love the work that you do. I want you to be able to live life and work on your terms.

As a part of my personal mission, in 2019, before remote working became the norm, I created Workbreaker, an 8 day program in Lisbon, Portugal that combines remote working, leadership development, and life-long learning through unique cultural experiences. It's the study abroad for grown-ups without having to sacrifice job duties, vacation time, or extended time away from home and family. I am most proud of this program.

When people call me, it’s usually because of these three reasons:
1.     They are looking for ways to create a work culture that will help them be resilient and excited about their company’s changes and need my help to get unstuck.
2.     Aspiring solo and entrepreneurs looking to start their own journey turn to me as their trusted coach, mentor, and idea-generator.
3.     Organizations seek my expertise in designing and executing training programs that not only resonate with their teams but also ignite a buzz of enthusiasm.

When working with me expect to be infused with inspiration, honesty, and a jump start for meaningful action. Let's work together!

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