© 2019 The Late Majority

DIGITAL RETAIL WORKSHOP

What does it take to be a leader in a world of digital disruption?

CONSUMER CENTRIC

 is the new omnichannel

When retailers & brands say "omnichannel" they usually mean a catch-all phrase because they can't define digital. It's not just about technology. At its heart, omnichannel should mean that we're doing things for the consumer that solves their problems - not ours.  

FRESH

&NEW

WHAT IS THE DIGITAL RETAIL WORKSHOP?

This workshop is designed for all teams working in retail.  Retail is an established industry with firm beliefs on how things should be done. However, digital transformation of consumers, technology, and competitors has forced us to challenge these long held beliefs that have been ingrained in our training, our organizational structure, and leadership. During this workshop, we will shake up the way you view the value you provide to your consumer, spark a need for urgent change, and create a new mindset to bring you to the future of retail.

If you are finding your consumers are changing faster than you, you need to participate in the Digital Retail Workshop.

WORKSHOP TIMELINE

Disruption is out

Delighting is in

Take everything you've learned and start solving  your consumers' problems and needs. By collaborating with your team on how your brand can be useful, you'll explore more possibilities for business growth. Your mindset will become more innovative, curious, and adaptable.

THE STATUS QUO IS DANGEROUS

Discover how retail has changed dramatically in the past 10 years and examine industries that have failed or are failing because they did not put customers first and embrace change. You will learn how to change the harmful beliefs that stunt innovation, collaboration, and business growth.

RETAIL OS 2.0

Learn how to change your views about retail to one that puts customers first and encourages participation between users and brands.

DIGITAL

TOOLBOX

The future of retail brings many exciting digital technologies for companies and consumers. Learn about new  trends in the market from AI to AR. Don't know what this means? You will soon!

THE CONNECTED

CONSUMER

We want you to think of the “digital” world differently by reframing it to “networks” and understand how brands and consumers are more connected now than ever. This will help you truly understand when someone says, "We need to be more digital".

ACTION PLANNING

Create a team and personal action plan to adapt to change and grow professionally. You will be able to spark change within your organization and create a new sense of urgency.

WHAT THEY'VE SAID

“This was one of the most impactful workshops I’ve been to in my professional career. The delivery of technical and strategic insights are clear and engaging."

Brian / SC Johnson

“I immediately began to view things differently, challenge the status quo, and understood the dynamics needed for change."

Shannon / Target

“The Late Majority mixes expertise with common sense in an entertaining workshop. It's engaging. You'll learn. You'll laugh. Mostly you'll walk away with a new mindset and energy to lead your business in a digital world."

Kevin / Jacobs Marketing