© 2019 The Late Majority

DIGITAL RETAIL WORKSHOP

What does it take to be a leader in a world of digital disruption?

CONSUMER CENTRIC

 is the new omnichannel

When retailers & brands say "omnichannel" they usually mean a catch-all phrase because they can't define digital. It's not just about technology. At its heart, omnichannel should mean that we're doing things for the consumer that solves their problems - not ours.  

FRESH

&NEW

DISTRIBUTED CONTENT

We are officially a mobile-first society so what does that mean for the way we target our users? The traditional website as we know it is becoming obselete and content lives in multiple places - some of it you can't control. In this section, we will examine future content trends and how to meet users where they are.

CASUALTY OF WAR

Discover how marketing has changed dramatically in the past 10 years and examine what could happen if you do not  put users first and embrace change. You will learn how to change the harmful beliefs that stunt innovation, collaboration, and business growth.

USERS FIRST

Learn how to change your views about digital to one that puts customers first and encourages participation between users and brands.

DIGITAL

TOOLBOX

The future of digital  brings many exciting tools for companies and consumers. Learn about new tools you can use professionally and up and coming digital trends.

THE CONNECTED

CONSUMER

We want you to think of the “digital” world differently by reframing it to “networks” and understand how brands and consumers are more connected now than ever. This will help you truly understand when someone says, "We need to be more digital".

ACTION PLANNING

Create a team and personal action plan to adapt to change and grow professionally. You will be able to spark change within your organization and create a new sense of urgency.

WORKSHOP TIMELINE

WHAT IS THE DIGITAL MARKETING LEADERSHIP WORKSHOP?

This workshop is designed for all teams working in marketing, communications, and advertising.  Mobile has changed the industry however, most agencies and marketing teams start planning first with traditional media and then add digital as an afterthought. Why is this? During this workshop, we will change the way you view the way to engage your consumer, spark a need for urgent change, and create a new mindset to bring you to the future of digital.

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If you are finding your users are changing faster than you, you need to participate in the Digital Marketing Leadership Workshop.

WHAT THEY'VE SAID

“This was one of the most impactful workshops I’ve been to in my professional career. The delivery of technical and strategic insights are clear and engaging."

Brian / SC Johnson

Kevin / Jacobs Marketing

“The Late Majority mixes expertise with common sense in an entertaining workshop. It's engaging. You'll learn. You'll laugh. Mostly you'll walk away with a new mindset and energy to lead your business in a digital world."

“I immediately began to view things differently, challenge the status quo, and understood the dynamics needed for change."

Shannon / Target